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News and views from Castle Comms
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Twenty-five years ago, the UK government thought it was dealing with an agricultural disease outbreak. Within weeks, it was fighting a global image crisis that threatened to kill the UK’s tourism sector. The initial response to the 2001 foot and mouth outbreak was technical and operational. But a failure to get ahead of the outbreak…
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You’re in a meeting and spot the moment when the one topic you wanted to discuss would have fitted.Shifting conversation feels pushy and you don’t want to sound like you’re forcing the agenda, so you let it pass.When the meeting concludes, you leave without having made your point.Most of us have done this countless times,…

